SmarterMarkets™ Summer Playlist 2025 Episode 1 | Michelle Finneran Dennedy, Chief Data Strategy Officer, Abaxx Technologies
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Jun 28, 2025 Join Michelle Finneran Dennedy, Chief Data Strategy Officer at Abaxx Technologies, as she reveals how CEOs are transforming data from a risky liability to a valuable asset. She discusses the strategic evolution of data in businesses, emphasizing its role as both a commodity and resource. Michelle shares success stories from companies like Amazon, exploring how effective data management can enhance operational efficiency. The conversation also touches on the impact of mobile apps on consumer loyalty, and she shares insights from her recent beach reads, blending mystery with engaging storytelling.
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Data's Evolution to Core Asset
- Data has evolved from a risky liability to a core business asset just like real estate evolved as property ownership developed.
- The focus shifted from "can we use data?" to "should we use data?" emphasizing balance between value creation and risk management.
Manage Data as Asset
- Treat data like a tangible asset by managing and enhancing it purposefully to add value, not just as advertising or intelligence.
- Understand your data's source, quality, and privacy implications while measuring its impact like any other business asset.
Cisco's Data Mapping Success
- At Cisco, visual data maps reduced negotiation times from six months to two weeks by clarifying data flow and privacy compliance.
- This transparency enabled a 10x increase in sales of both anonymized and data-inclusive products.
