Summer Playlist 2025 Episode 1 | Michelle Finneran Dennedy, Chief Data Strategy Officer, Abaxx Technologies
SmarterMarkets™
00:00
The Influence of Mobile Apps on Consumer Habits and Brand Loyalty
This chapter examines how mobile applications influence consumer behavior in fast food and retail markets. It showcases successful strategies from brands like Starbucks and McDonald's in enhancing customer experience and building loyalty through digital interactions.
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