THE 505 PODCAST 124. How to Land Your DREAM CLIENT and GET PAID What You're Worth
What's up Rock Nation, today we're talking about positioning. Today we cover why positioning is so important, what people get wrong when it comes to positioning, and how you can separate yourself from the competition through becoming a specialist. We know how talented most of you are, but the business side of being a creator can be challenging. We hope today helps you think about your creative business, and how you can improve your positioning to attract more and better clients!
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Timestamps:
0:00 - Trailer
1:15 - One Handed Crack
2:05 - Positioning Explained
4:04 - Who do you want to serve?
6:04 - How we got to work with Mercedes Benz
7:19 - Brands want specialists
8:39 - Dream Client Accelerator
11:08 - What happens when you’re poorly positioned
12:18 - You’re leaving money on the table
12:50 - Value Based Pricing
14:12 - You need to be asking high quality questions
14:37 - You want to aim to be in the top 5%
15:24 - Quality is expected
16:22 - The biggest way to separate yourself from the competition
17:28 - Brayden’s competitive advantage
18:45 - S.W.A.T. analysis
20:26 - Fine Dining VS buffet
21:15 - Marketing yourself becomes easier when you specialize
21:39 - Building Trust with clients
23:09 - Provide an experience
25:45 - You can provide multiple services, but you need to be deep in one
26:25 - The four fears of specialization
26:53 - Why you won’t miss out on opportunities if you specialize
28:13 - Perceived Higher Value allows you to charge more for your work
28:52 - Too many options, leads to buyers confusion
30:17 - Referrals
32:47 - Mastery brings satisfaction
35:04 - Everyone starts somewhere
38:36 - Find a mentor
39:44 - Why “I don’t know how” is Bullsh*t
44:04 - How you can Reposition yourself
49:27 - How you can Reposition the competition
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