89. Metrics matter: Harnessing usage data for adoption, coverage, efficiency, and quality with Maya Hampton at REI
Nov 1, 2023
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Maya Hampton, Senior Digital Product Manager for Design Systems at REI, discusses the power of usage data in driving adoption, efficiency, and quality. Topics include measuring success with adoption and sentiment, assessing lasting impact through metrics, building durable components, and communicating value in design systems.
Tracking metrics such as adoption, usability, and user sentiment helps design system teams measure the impact of their work and drive adoption throughout the business.
Federating decision-making and breaking down traditional power structures within design systems promotes collaboration, shared ownership, and durability, allowing the system to weather storms and changes in the organization.
Deep dives
Metrics and Adoption as Key Factors in Design Systems
The importance of metrics and adoption in design systems is discussed in this episode. By tracking metrics, such as adoption, usability, and user sentiment, design system teams can measure the impact of their work and drive adoption throughout the business. The ideal metric for a design system is seen as adoption, alongside system usability and user sentiment. Increasing adoption can lead to improved outcomes at the team level, such as faster shipping, more consistent experiences, and better accessibility. Gathering quantitative data on user satisfaction and sentiment helps identify gaps and inform improvements in the design system.
Power Structures and Collaboration in Design Systems
The power structures and collaboration within design systems are explored in this episode. The concept of federating decision-making and breaking down traditional scope of influence is highlighted. Designers and engineers are empowered to make decisions within the design system, fostering meaningful collaboration and shared ownership. REI's cooperative culture aligns with this model, promoting cooperative decision-making and shared responsibility for the design system's success. By democratizing decision-making and federating power, durability and stability are achieved, allowing the design system to weather storms and changes in the organization.
Building Durable Solutions in Design Systems
The importance of building durable solutions in design systems is emphasized in this episode. A focus on durability means creating components and subatomic parts within the design system that can withstand changes and remain usable over time. Usage data is viewed as a key indicator of durability, with widespread usage of components indicating their lasting value. The episode also highlights the benefits of having a shared language and democratized decision-making, which enable designers and engineers to collaborate effectively and make consistent design decisions. By considering long-term impact and resisting the temptation of shiny new things, design system professionals can create resilient and lasting design systems.
Join Chris Strahl and Maya Hampton as they unpack the power of usage data and its pivotal role in driving adoption, efficiency, and quality. Dive deep, discover the real value of design systems, and see how every component counts!
Register here for our upcoming webinar, ‘Design System Roadmap & Strategy for the Enterprise’ on November 29th.
Guest
Maya is the Senior Digital Product Manager for Design Systems at REI, where she leads a cross-functional team on a mission to build a robust foundation for the co-op's digital ecosystem. You can follow her work on the Cedar Design System at https://cedar.rei.com/
Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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