The Marketing Millennials

3 Keys to Creating Impactful B2B Content, Solo Episode

Sep 13, 2024

04:49

Snipd AI

Discover how only 1% of LinkedIn's 830 million users regularly create content and why that's a missed opportunity. Learn the three essential keys to making impactful B2B content: honing your expertise in your niche, developing a unique point of view, and the crucial role of consistency. Dive into the rising importance of video content in B2B marketing, with practical strategies for leveraging platforms like LinkedIn and Instagram to boost visibility and engagement.

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Quick takeaways

Focusing on your niche expertise and developing a unique point of view are essential steps to create impactful B2B content.

Utilizing video content on platforms like LinkedIn and Instagram Reels can significantly enhance brand visibility and engagement among users.

Deep dives

The Power of LinkedIn Video

LinkedIn is currently prioritizing video content, providing significant advantages for brands that utilize this feature. Users are experiencing remarkable engagement and impressions, indicating that the platform's algorithm favors video at this time. Early adopters stand to gain a competitive edge, as the video landscape on LinkedIn is likely to become crowded in the future. Brands are encouraged to leverage video now to establish their presence and dominate their niche before other competitors join in.

Maximizing B2B Impact with Video Content Strategies

5min

There are 830M users on LinkedIn, but only 1% create content regularly.

Why? They do NOT know where to start.

Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%.

Go grab your AirPods.

00:38 Expertise in Your Niche

01:35 Developing a Unique Point of View

02:29 The Importance of Consistency

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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