The Marketing Millennials

3 Keys to Creating Impactful B2B Content, Solo Episode

Sep 13, 2024
Discover how only 1% of LinkedIn's 830 million users regularly create content and why that's a missed opportunity. Learn the three essential keys to making impactful B2B content: honing your expertise in your niche, developing a unique point of view, and the crucial role of consistency. Dive into the rising importance of video content in B2B marketing, with practical strategies for leveraging platforms like LinkedIn and Instagram to boost visibility and engagement.
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ADVICE

LinkedIn Video Strategy

  • Leverage LinkedIn video now for best results.
  • The algorithm favors video, giving early adopters an edge.
ADVICE

Instagram Reels for B2B

  • Use Instagram Reels for B2B growth.
  • Reels offer easy discovery and high engagement.
ADVICE

Instagram Stories and DMs

  • Leverage Instagram Stories and DMs.
  • Create shareable content and test interactive features like polls.
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