In this episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan talk about the power of storytelling for your brand. They look at brand stories, connecting with the hearts and minds of your internal and external customers, and attention to detail in creating the brand experiences you want for your people.
They discuss positioning and living your brand story, promise and purpose. Josh illustrates the value of relationships with the map and pins, Kon mentions the transformative effect of empathy in story telling, and they examine their views around sunshine and the power of creativity.