#107-9 Stupid Easy Ways to Make More Money With Every Customer
Jul 19, 2024
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The hosts discuss hiring the right people, using software for efficiency, the importance of strong branding, and maximizing revenue per customer through pricebooks.
Hiring the right employees crucial for customer interaction and sales.
Efficient software streamlines operations for improved efficiency.
Strong branding attracts and retains customers effectively.
Maximizing revenue per customer with accurate pricing and service efficiency.
Deep dives
Scaling a Plumbing Business
Scaling a plumbing business involves essential changes like hiring systems, branding, pricing strategies, and commission structures to boost revenue and efficiency. Focusing on simplifying business processes and aligning employee incentives can lead to significant growth.
Effective Employee Management
Effective employee management involves setting clear expectations for technicians, commission structures based on revenue targets, and creating transparent systems. Educating employees on business operations and fostering a conducive work environment can improve performance.
Rebranding and Pricing Strategies
Implementing rebranding strategies with updated logos, marketing materials, and social media presence can enhance brand identity. Developing a comprehensive price book ensures consistency and transparency in pricing, facilitating customer trust and business growth.
Revenue Commission Structures
Establishing revenue-based commission structures where technicians earn based on minimum weekly revenue targets and a percentage of additional revenue can incentivize performance. Removing caps on commissions and aligning incentives with business growth can maximize earnings and motivation.
Establish Standardized Pay and Commission Structure
Standardizing pay and commission structures across all employees is crucial to drive revenue and align goals. By setting a minimum production level and offering training for improvement, employees are motivated to increase their earnings by enhancing their performance. Standardized pay ensures equal opportunities for all employees, fostering a productive and goal-oriented work environment.
Focus on Driving Revenue and Customer Satisfaction
Every position within the company should prioritize driving revenue and ensuring customer satisfaction. By aligning employee goals with company objectives, such as revenue generation and customer service, a cohesive work environment is established. Implementing a single commission structure and avoiding additional incentives helps maintain focus on core objectives, preventing distractions and ensuring sustained success.
Build a Price Book and Utilize Custom Tasks in Software
Developing a comprehensive price book with detailed hourly and material costs, alongside custom task options, enhances service efficiency and pricing accuracy. Utilizing specialized software like Service Titan streamlines task allocation and improves job estimates accuracy. By adequately training employees to bid accurately and focusing on efficient service delivery, businesses can optimize revenue, foster customer satisfaction, and drive profitability.
In this podcast episode, Jered and Joel share simple yet powerful tips to maximize profit from each customer. They discuss the importance of hiring the right people, emphasizing what to really look for in employees and how they enhance customer interactions and drive sales. Next, they highlight the use of software to streamline operations and improve efficiency. The hosts also touch on the significance of strong branding to attract and retain customers. Utilizing your pricebooks correctly to maximize revenue without deterring customers, and many more. By implementing these nine straightforward strategies, businesses can effortlessly increase their revenue per customer.
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