Gokul Rajaram, an early-stage technology investor and product leader, shares invaluable insights from his time at iconic companies like Meta and Coinbase. He discusses lessons learned from titans like Zuck and Sergey Brin, emphasizing quick decision-making and defining your Ideal Customer Profile (ICP). Gokul also reveals why a bottoms-up approach to market sizing is essential and shares his hot takes on startup titles. Dive into the evolution of seed investing and the importance of responsiveness in shaping successful tech ventures.
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insights INSIGHT
Culture Fit for Success
Gokul Rajaram observed that successful companies have cultures uniquely suited to their markets.
Founders should emphasize their strengths and build a company culture that aligns with their competitive advantages.
question_answer ANECDOTE
First Job in Silicon Valley
Gokul Rajaram got his first job in Silicon Valley through networking and seizing an opportunity in the growing telco sector.
He emphasized the importance of being proactive and pursuing opportunities in the right location.
question_answer ANECDOTE
AdSense Origin
While at Google, Gokul Rajaram discovered a small team working on a contextual ad product and offered his product management skills.
This serendipitous encounter led to the creation of AdSense, a major revenue generator for Google.
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Gokul Rajaram is an early stage technology investor. As a product leader, operator and board member, he’s helped build seven generational technology companies, including Alphabet, Block, Coinbase, DoorDash, Meta, Pinterest, and The Trade Desk. We talk about lessons learned from Zuck, Sergey Brin, and Jack Dorsey, when big acquisitions can go well, how to define your ICP, why you should always size markets bottoms-up, having a fast response time, how seed investing has changed since 2007, and Gokul’s hot takes on titles at a startup.
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Timestamps: (00:00) Intro (02:14) Common thread of success between the founders of Google, DoorDash, Facebook, and Square (05:50) Gokul’s first job in Silicon Valley (07:46) How Serendipity led to PMing Adsense, one of Google’s biggest products (12:20) Lesson from Sergey Brin on reducing friction before a products magic moment (18:50) How Zuck used founder mode to beat Google Plus in 2011 (22:51) When big acquisitions can go well (24:47) How Gokul switches from startup helper to public company board member (28:09) The evolution of Seed investing since 2007 (33:27) How to have a fast response time (37:40) Lessons from Jack Dorsey always selling (39:54) How to define your ICP (42:40) Using bottoms-up to size a market (44:05) Why Director and VP titles are bad for startups