Build an Estimator - Casey Stanton - Fractional CMO Show

You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy’s likelihood of being successful.

If you are currently using webinars in your strategy, you need to use a 1-click opt-in with your invitations as this will boost registrations and save you from losing 70%-90% of the clicks. If you do this, your CTR and RSVP rate should be equal.

When building out your calculator, the first question is, what is your registration timeline?

The baseline metrics that you need to know to build your tool are your open rate, CTR, RSVP rate, and show rate.

In order to start predicting the success of a marketing event, it’s crucial to know what the RSVP and Show-up rates for your events are from every channel.

Build an Estimator - Casey Stanton - Fractional CMO Show - Episode #035