Morning Brew Daily MSNBC Dumps the Peacock Logo & Job Certs Don’t Actually Pay Off
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Aug 19, 2025 MSNBC's bold rebranding to MSNOW raises eyebrows and criticisms about its identity. The surge in popularity of non-degree certifications is losing steam, with recent studies suggesting they don't deliver the expected salary increases. Meanwhile, brands are innovating by creating social media sitcoms, blending entertainment and marketing effectively. The evolving landscape raises questions about brand identity amidst corporate changes and highlights the intersection of content creation and cultural shifts in today's digital world.
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Hosts On Disney Adults And Park Lines
- Neil and Toby discuss 'Disney adults' from a survey showing adults without kids make up large park lines.
- Toby shares he has pictures with Disney characters and grew up visiting parks in Florida.
Why MSNBC Became MSNOW
- Comcast spun off cable networks so MSNBC must rebrand to avoid confusion with NBC News.
- The new MSNOW name drops the Peacock and forces the channel to build independent news infrastructure.
Rebrand With Full Commitment
- If you must rebrand after a spinoff, fully commit and replace legacy ties rather than keep confusing acronyms.
- Don't preserve half-baked brand equity that invites ridicule and mistrust.