Content Creation and Cultural Shifts

This chapter examines the effectiveness of brands in creating original content, particularly in light of new trends like consuming TV shows on TikTok. It discusses past examples of successful brand storytelling while also addressing contemporary issues such as wage negotiations in the airline industry and the impact of competitive pricing in pharmaceuticals. The chapter also touches on language evolution influenced by social media, with new slang terms added to the Cambridge Dictionary, showcasing the dynamic intersection of culture and branding.

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