Domain Name Wire Podcast Dude, where’s my ranch? – DNW Podcast #563
Dec 1, 2025
Peter Askew, an entrepreneurial force known for his online Vidalia onion sales and niche directory ventures, shares fascinating insights from his business journey. He reveals why he sold DudeRanch.com after reaching a revenue plateau and discusses his strategic decision-making in selecting the right buyer. Peter also updates on his record-breaking onion shipping season and marketing strategies via social media. Plus, he touches on the lessons learned from his failed birthdayparty.com venture and the exciting potential of new domain opportunities.
AI Snips
Chapters
Transcript
Episode notes
Building And Selling DudeRanch.com
- Peter discovered DudeRanch.com when it expired in November 2009 and built it into a bookings directory by visiting ranches and joining the industry association.
- He later sold it, reacquired it, rebuilt it, and ultimately sold the package to a buyer after a brokered process under 30 days.
Sell When You Reach A Plateau
- If you hit a growth ceiling and lack bandwidth, consider selling to an owner who can scale with new strengths like social media or sales.
- Use a broker to handle processes when inquiries overwhelm your available time.
Directory Multiples Reflect Recurring Value
- Directory revenue can be recurring and valuable but command a multiple reflecting passivity and stability.
- Peter sold DudeRanch at about a 5.5–6x multiple, showing healthy valuation for a recurring listing model.