Industry Relations You down with CCP?
Apr 23, 2025
Rob and Greg dive into the shifting landscape of the real estate market, exploring how MLS rule changes, especially around the Clear Cooperation Policy, are reshaping strategies for portals like Zillow and Redfin. They discuss the implications of the Rocket-Redfin merger and how vendor challenges are evolving with new data policies. The duo highlights the differences in enforcement of marketing rules across MLSs and debates the tech adjustments brokers must make. Plus, a sprinkle of AI innovations in email marketing adds an intriguing layer to the conversation.
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Rob's Podcast Standing Habit
- Rob Hahn jokes about needing to stand to avoid appearing slumped during video podcasts.
- Greg humorously references Rob's boxing style as a playful personal anecdote.
Zillow Dominates Real Estate Portals
- Zillow remains the dominant real estate portal by far, overshadowing competitors like Homes.com, Realtor.com, and Redfin in traffic and influence.
- The Rocket-Redfin merger significantly changes competitive dynamics, potentially reshaping brokerage and mortgage integration strategies.
Rocket-Redfin Deal's Regulatory Edge
- The Rocket-Redfin deal is transformational due to Redfin's W-2 employee agents allowing integration with mortgage without RESPA restrictions.
- Zillow faces regulatory hurdles in mortgage integration despite owning Zillow Home Loans, unlike Rocket-Redfin’s smoother model.