Anastasia Soare: Building a Billion-dollar Beauty Brand

Jan 22, 2026

Anastasia Soare, the visionary Founder and CEO of Anastasia Beverly Hills, shares her inspiring immigrant journey from Romania to building a billion-dollar beauty brand. She reveals how her early family values shaped her resilience and business skills. Discover her pivotal moments, like persuading a landlord for a salon in Beverly Hills and breaking into retail with Nordstrom. Anastasia also discusses her unique approach to eyebrow shaping and the power of client relationships. Plus, learn about her commitment to philanthropy and inspiring future beauty professionals.

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ANECDOTE

Lessons From Her Grandfather

Anastasia describes her grandfather teaching resilience and control of mind and spirit during Romania's hard times.
His attitude to adapt and move forward shaped her perseverance and outlook.

ANECDOTE

Learning Business At 12

Anastasia helped run her mother's atelier from age 12, learning sewing, client service, and business basics.
Working there convinced her she could learn and survive despite having no choice initially.

ANECDOTE

Over-Delivering To Learn The Trade

She entered beauty school in the U.S. and over-delivered at a salon, cleaning and staying early to learn everything.
That extra effort convinced owners to keep her and jumpstarted her career in Beverly Hills.

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Anastasia Beverly Hills has revolutionized the beauty industry, establishing the art of eyebrow shaping as a cornerstone of modern aesthetics. Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, joins Meena Flynn, Co-Head of Global Private Wealth Management and Co-Head of One Goldman Sachs, to discuss her journey immigrating to the US without speaking English, to building a billion-dollar beauty empire from scratch. Anastasia shares how a client-centric focus, creative approach to overcoming setbacks, and dedication to her craft powered the company's rise.

This session was recorded on October 28, 2025.

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