Billion Dollar Moves™ with Sarah Chen-Spellings | Global Venture Capital CEO Series: Melanie Perkins, Co-founder & CEO of Canva
23 snips
May 2, 2024 
Melanie Perkins, the Australian billionaire and co-founder of Canva, shares her inspiring journey from being rejected by over 100 VCs to leading a $26 billion design startup with 170 million monthly users. She emphasizes the importance of solving familiar problems, the value of persistence, and learning from failures. Perkins also discusses the need to challenge industry norms and focus on gradual, strategic goals rather than trying to achieve everything at once. Her insights provide a roadmap for aspiring entrepreneurs looking to make their mark.
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Start Narrow To Prove The Idea
- Focus first on a narrow problem you know intimately to prove product-market fit.
- Use that niche proof to expand the product to broader markets later.
From Mom's Living Room To Global Schools
- Melanie launched Fusion Books from her mom's living room to solve yearbook design pain.
- The product spread across Australia, New Zealand and France and validated the approach.
Relentlessly Refine And Persist
- Persist through repeated rejections and iteratively improve your pitch and product.
- Believe in your idea long enough to endure many revisions and setbacks.