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Today we’re talking about Short-form vs. Long-form video.
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It’s impossible to deny that people are more and more distracted these days which is why TikToks and Instagram Reels, and YouTube Shorts have blown up over the last few years. It’s addictive to just keep swiping.
Now, I’m someone who daily vlogged on YouTube for over 3 years and never missed an upload, these were 10-15 minute videos that took me hours to edit every single night for over 1000 days.
So you would think I would be thrilled to jump on the short-form trend, that I would’ve been the first one to embrace it.
I don’t have to keep learning all these new fancy editing tricks, heck I can just make my video 30 seconds long, then go lounge by a pool somewhere, right?
But alas, I resisted doing any kind of short-form video for years, which was really stupid and short-sighted.
But in my heart of hearts, I felt like long-form video is just how you truly connect with people, but I’ve come to believe, that’s also pretty short-sighted.
And I’ll be honest, I kinda waffle back and forth every other day between the two…I just don’t know what I’m doing…
Which is why I asked two experts here today to settle this debate, once and for all.
Peter Hollens is a creator, investor, and advisor who is obsessed with helping creatives. He’s also an incredible singer and producer with more than 7+ million followers where his a capella videos have reached more than billion views since 2011, and has recently founded InHouse Creators getting creators placed with companies and getting PAID!
Roberto Blake, on the other hand, is a creative entrepreneur, YouTube Certified Educator, Keynote speaker and content creator with over 550,000 subscribers. He’s also a Best-selling author and leading voice in the creator economy.
So by the end of this episode, you’ll know:
1. Whether focusing on short-form or long-form video is the smarter move for you as a creator
2. If it’s easier to grow or make more money in certain niches
3. Who is a better Creator Debater: Peter or Roberto?
Who won this Creator Debate? Vote here:
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Peter Hollens
YouTube - https://www.youtube.com/user/peterhollens
Website - https://peterhollens.com
Instagram - https://www.instagram.com/peterhollens/
Twitter - https://twitter.com/PeterHollens
Roberto Blake
YouTube - https://www.youtube.com/channel/UCovtFObhY9NypXcyHxAS7-Q
Twitter - https://twitter.com/robertoblake
Instagram - https://www.instagram.com/robertoblake/
Website - https://robertoblake.com
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Chapters
00:00 Long- vs Short-Form Videos
02:35 Opening Arguments
7:32 Round 1: Audience Growth
12:41 Round 2: Money
20:14 Round 3: Argue each other’s opinions
25:30 Closing Arguments
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Creator Debates