What if you could predict who will buy, who will click—or even who might lie or die? In this episode, Ben Owden sits down with Dr. Eric Siegel founder of Machine Learning Week, a globally recognized expert on demystifying machine learning and author of two landmark books, Predictive Analytics and The AI Playbook, Dr. Siegel.

They cut through the hype of “AI” to reveal how predictive analytics (the real engine behind so many “AI” claims) is transforming day-to-day business operations—from fraud detection and targeted marketing to life-saving medical breakthroughs. Dr. Siegel explains why machine learning doesn’t grant magical crystal-ball power, yet still delivers massive value by accurately tipping the odds at scale. Together, they explore how this technology can help build a world that our kids—indeed, all of us—can thrive in, if we apply it ethically and responsibly.

Whether you’re a data scientist, a tech-savvy entrepreneur, or just curious about AI’s practical impact, this conversation will recalibrate how you see machine learning. Discover why some projects succeed while others fizzle out, how real machine learning differs from inflated notions of “intelligent machines,” and why the secret lies in collaboration, probabilities, and concrete, operational goals—not grandiose futurism.

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