The Thoughtful Entrepreneur 1631 – Your Words Working for You with Bolt from the Blue’s Rachel Allen
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner & Principal of Bolt from the Blue Copywriting, Rachel Allen.
Rachel Allen is the driving force behind Bolt from the Blue Copywriting, a full-service copywriting agency. They handle everything from high-level branding conversations to social media posting. In Rachel's words, their work is about "making words make money."
Good copy does more than just fill space on a website. It should draw people in, show them your value, and make clicking that Contact Us button a no-brainer. Good content does more than take up space in people’s social media feeds. It makes them want to reach out and connect, click, and share.
Many clients have asked Rachel about the impact of AI on her field, with some even suggesting that AI might replace human copywriters. However, Rachel firmly believes that while AI, specifically ChatGPT, is excellent for finding combinations of words, it can never replace human creativity and strategic work.
Rachel shared an example of an email pitch that, while technically correct, lacked the warmth and connection that only a human can provide. AI can give accuracy regarding demographic facts but lacks the depth of understanding from human interaction. When copy needs to perform, it requires the expertise and creativity of a human mind.
If you don’t have the right words, you’re dead in the water, because silence is disconnection. Bolt from the Blue is brilliant at taking wildly complex information and distilling it down to only what truly matters to your potential clients so they sit up, pay attention, and think, “These are the people I want to work with!”
Bolt from the Blue Copywriting, the client onboarding process is designed to understand the client's business and their past experiences with copywriters. They offer various services, including web design, content infrastructure, social media, nurture campaigns, email campaigns, and sales pages. They also provide consulting and branding development, help with brand pivots or crisis management, and even offer fractional work, where they come in as a fractional CMO for a few months to ensure things are done right.
Key Points from the Episode:
- Explanation of what Bolt from the Blue Copywriting does as a full-service copywriting agency
- Discussion on the impact of AI on copywriting and Rachel's disagreement with the idea of AI replacing human creativity and strategic work
- Elaboration on the limitations of AI, specifically ChatGPT, in copywriting
- Explanation of the process of working with clients at Bolt from the Blue Copywriting and the various services they offer
- Differentiation of Bolt from the Blue Copywriting through their commitment to honoring the humanity within themselves and their clients
- Invitation for small to medium-sized businesses or departments to reach out if they genuinely care about their work and value the human connection
- Mention of the blog and free workshops offered by Bolt from the Blue Copywriting
About Rachel Allen:
Rachel Allen is a highly accomplished professional in copywriting and marketing. As the owner of Bolt from the Blue Copywriting, she has built a reputation for helping clients across various industries, ranging from accounting to astrology, maximize the impact and profitability of their written content. Rachel and her team have worked with clients from over 21 countries, providing copywriting, content creation, and consulting services.
In addition to her expertise in copywriting, Rachel is an engaging speaker who delivers informative and inspiring keynotes. Her speeches focus on the practical power of writing and provide actionable insights for the audience to implement in their communication strategies. Rachel is equally adept at delivering tailored lessons and workshops to meet specific needs.
With her extensive experience and proven track record, Rachel Allen is recognized as a trusted authority in leveraging language to generate substantial influence and income for her clients. Her dedication to helping businesses succeed through effective communication makes her a valuable asset in copywriting and marketing.
About Bolt from the Blue Copywriting:
Bolt from the Blue Copywriting is a renowned agency that creates compelling, persuasive written content that resonates with audiences and drives tangible results. With a diverse and talented international team of writers, Blue Copywriting excels in crafting web copy, content, and email marketing materials that captivate readers and effectively communicate the value of their clients' products or services.
The agency understands that being an expert in one's field differs from effectively conveying that expertise to potential customers. Blue Copywriting bridges that gap by employing skilled writers who uniquely articulate the essence of a business in a way that emotionally connects with target audiences, compelling them to take action.
Through their addictive and engaging content, Blue Copywriting helps businesses capture the attention, hearts, and minds of individuals who may not even know they need the products or services offered. Using persuasive language and strategic storytelling, Blue Copywriting enables clients to achieve tangible marketing success and generate the desired outcomes from their campaigns.
Tweetable Moments:
04:00 - "It's a good replacement for some pretty lazy marketing, but if you're wanting the real stuff that actually has the juice and the fidelity to it, that just always comes from a human."
12:36 - "If you're doing something you genuinely care about and have an absolute commitment to honoring the humanity within yourself and within your clients and customers, that's who we work best with because that's what underlies every single thing we do."
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Links Mentioned in this Episode:
Want to learn more? Check out Bolt from the Blue Copywriting website at
https://www.boltfromthebluecopywriting.com/
Check out Bolt from the Blue Copywriting on Instagram at
https://www.instagram.com/boltfromthebluecopywriting/
Check out Bolt from the Blue Copywriting on Facebook at
https://www.facebook.com/boltfromthebluecopywriting/
Check out Rachel Allen on LinkedIn at
https://www.linkedin.com/in/rcallenwriter/
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