In this episode of the Remote Work Tribe podcast, we chat with Chris Cunningham, Founding Member of ClickUp and Head of Social Marketing. We discuss social media processes, building a culture of experimentation, supporting your team, why copying your competitors may not be a good idea, and more.
Episode timestamps:
- How did Chris stumble onto TikTok? (0:45)
- Was there any internal resistance to going on TikTok? (2:33)
- Principles to create content that stands out. (4:50)
- TikTok as a testing ground. (6:30)
- Why TikTok’s algorithm feels easier to crack. (7:39)
- What do marketers get wrong when creating content? (8:53)
- The importance of a culture of experimentation. (11:28)
- What is it like being a founder of a unicorn company? (12:50)
- Transitioning from sales to marketing. (15:42)
- Who does Chris follow to learn about marketing? (19:31)
- Where does Chris think Social Media Marketing is going? (21:32)
- How does Chris find talent early? (22:51)
- How can you tell if a person is a rising star on social media? (24:27)
- Creator burnout, and what does Chris do to avoid it? (26:00)
- Internal communication strategies. (28:15)
- Lightning round questions. (29:58)
We hope you enjoy it!
Links mentioned on the podcast
- linkedin.com/in/chrisclickup
- instagram.com/cunningham
- https://x.com/cunningham
- Theremoteworktribe.com
- newsletter.theremotetribe.com
- Jessicamalnik.com
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