Creator Playbooks #1 Danny Buck: How I Built a £20Million+ Brand in 3 Years
Mar 8, 2022
Danny Buck, CEO of CRAFTD London, shares how he built a £20M+ brand in 3 years, focusing on deal structuring, customer experience, personalized products for influencers like Conor McGregor, prioritizing profitability over revenue, mental fitness strategies, investing in wine for financial freedom.
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Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Building Brands, Financial Struggles, and Focusing on Customer Experience
01:30 • 26min
Creating Personalized Products for Influencers
27:26 • 9min
Prioritizing Profitability Over Revenue and the Value of Being Small in Business
36:44 • 2min
Recommendations for Podcasts, Books, and Strategies for Mental Fitness for Brand Owners
38:51 • 3min
Discussion on Investing in Wine and Financial Freedom Goals
41:35 • 2min