Follow the Gradient Maintaining Entrepreneurial Culture in Hypergrowth: Lessons from ON’s Chief People Officer Noa Perry-Reifer
Oct 23, 2024
Noa Perry-Reifer, Chief People Officer at ON, shares her expertise on nurturing an entrepreneurial culture during rapid growth. She details how ON scaled from 100 to over 3,000 employees without losing its startup spirit. Key topics include the importance of innovation and resilience, embracing failure to empower teams, and aligning leadership with company values. Noa emphasizes the need for reflection in fast-paced environments, balancing agility with personal well-being to sustain a vibrant company culture throughout hypergrowth.
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ON's Milestones
- ON's hypergrowth journey included milestones like global expansion and an IPO.
- Other milestones were partnerships with athletes and opening retail stores.
Explorer Spirit
- ON's entrepreneurial spirit, the "Explorer Spirit," emphasizes challenging norms and taking risks.
- It also encourages embracing failure as crucial for innovation.
Team Effort in Culture Building
- Building a strong company culture requires a team effort, especially from leadership.
- The co-CEOs' passionate involvement is crucial for success.