The Boom of Geolocation AR Games

Geolocation-based augmented reality (AR) games, such as Pokémon Go and Jurassic World Alive, are undergoing significant changes, as indicated by recent developments in the industry. Nintendo's Pokémon Go has found a new home following company restructuring, while Jam City has announced the sale of Ludia, the maker of Jurassic World Alive, to Canadian investors. This situation reflects larger trends within the market, as companies appear to be pivoting away from Western studios to focus more on their development teams in China. Despite the initial excitement surrounding these games, discussions reveal that the market is facing challenges, particularly as newer titles emerge and may compete with established hits for user engagement.