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Navigating the Gaming Frontier
This chapter examines the Russo Brothers' new studio venture into gaming and the skepticism surrounding entertainment companies entering this space. It discusses the financial implications of Scopely's rumored acquisition of Niantic, focusing on the significance of Pokémon Go and the challenges faced in merging digital and interactive entertainment. Additionally, the chapter analyzes trends in the gaming industry's competitive landscape and the strategic decisions shaping mergers and acquisitions.