The Why Factor
Blue Jeans
May 29, 2015
Explore the history and evolution of denim from workwear to a global fashion staple symbolizing rebellion. Discover the allure of Japanese denim and the fascination with distressed jeans. Uncover the timeless appeal of denim jeans across generations.
17:53
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Quick takeaways
- Denim's evolution from work-wear to global fashion staple reflects its timeless appeal and versatility.
- Jeans, once a symbol of rebellion, have adapted through generations while posing environmental challenges.
Deep dives
The Origins of Denim and Jeans
Denim and jeans have a rich history dating back to the 1850s in America when fabric suppliers, Levi Strauss and Jacob Davis, collaborated to create durable work pants with copper rivets at stress points. Originally designed for working men, jeans have transcended their origins, becoming a global fashion staple worn across cultures from Azerbaijan to Zimbabwe.
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