
Blue Jeans
The Why Factor
The Evolution of Denim: From Workwear to Global Fashion Staple
This chapter explores the rich history of denim, from its humble beginnings in workwear for miners to its transformation into a global symbol of casual style and individualism. It discusses the collaboration between Jacob Davis and Levi Strauss in creating the iconic blue jeans, the rise of denim as a fashion staple, and its portrayal as a universal garment worn by people from diverse backgrounds. The chapter also delves into the world of vintage denim collectors and the enduring popularity and versatility of jeans in different aspects of people's lives.
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