Mike Provance, PhD, is the CEO of 3x3, a marketing technology company focused on modernizing how brands and liquor retailers uniquely engage and sell to the independent channel consumer. He is a serial entrepreneur, author, and speaker on technology model innovation and new venture management. 

Mike is also a digital technology strategy expert. He has built groundbreaking technology businesses and launched award-winning digital properties for over 30 years in financial services, information services, manufacturing, and healthcare industries. He has even worked with the US Navy and US Special Operations Command. Prior to that, he ran early-stage investments in computing and medical technology for the Ben Franklin Technology Partners. He holds a PhD from George Washington University, an MBA from Penn State, and a BS in Management Science from MIT Sloan School of Management.

Mike Provance, the CEO of 3x3, joins John Corcoran in this episode of the Smart Business Revolution Podcast to talk about the impact technology has had on innovation in the wine and spirits industry. Mike talks about some of the challenges sellers in the wine industry face, how he helps retailers within the industry grow and find new customers, and his thoughts on working in a heavily regulated industry. Stay tuned.