In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.

1. Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.

2. Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.

3. Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.

4. Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.

5. Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.

Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.

00:00 Major LinkedIn Update Announcement

00:20 Introduction to LinkedIn's New Short Form Video Feed

01:13 The Power of Video for Personal Branding

02:15 How to Use LinkedIn's New Video Feature

03:08 Why LinkedIn is Embracing Video Content

04:19 Tips for Leveraging LinkedIn's Video Feature

05:16 LinkedIn's Strategy and Future Plans

07:47 Practical Advice for Creating Video Content

10:47 Conclusion and Final Thoughts

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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Episode 20 - The Shiny Tool Syndrom