In this episode, Steve Fretzin and Paul Furiga discuss:

Sharing your Story with the decision makers.
Understanding your Story, not just your story.
Where to start in understanding what your Story is about.
How your Story affects your marketing and business development.

Key Takeaways:

The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.
Partner with those who can reliably and accurately share your unique story to help you drive your business.
Your deep expertise is important, but it needs to be married with your Story.
The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered.

"The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?" — Paul Furiga