The Obvious Choice 297 I The Untapped $100K Fitness Niche (HOT SEAT)
In this eye-opening conversation with gym owner Joe Hsiung, we uncover a goldmine opportunity in the online fitness space that almost nobody is targeting: empty nesters. After running multiple successful gym locations, Joe was struggling with the longer sales cycles in online coaching - until we identified this perfect market hiding in plain sight.
You'll discover:
- Why empty nesters make ideal online fitness clients (they have time, money, and motivation)
- How to build your marketing calendar around university start dates
- The key difference between local gym marketing and online coaching
- Why targeting "busy moms" might be hurting your business
- A repeatable system for scaling your online fitness business
This episode is a must-watch for gym owners looking to expand online or online coaches struggling to find their perfect niche. We even break down specific marketing angles and messaging strategies you can use to attract this untapped market.
Plus, we discuss creative business models, including how to partner with influencers if you prefer staying behind the scenes. Whether you're just starting your online fitness journey or looking to scale your existing business, this conversation will give you actionable insights you can implement immediately.
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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.
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FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
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Host:
@fitnessjonestraining
@amberreynolds.me
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