Masters of Scale Rapid Response: Finding untapped value in multicultural consumers, w/Blavity CEO and AfroTech founder Morgan DeBaun
Jan 19, 2023
Morgan DeBaun, CEO of Blavity and founder of Afrotech, shares her insights on successfully navigating the challenges of Black media. She discusses the untapped value of multicultural consumers, emphasizing the significance of authentic engagement. Morgan illustrates the need for financial discipline while fostering connection within diverse communities. She also highlights her role in promoting diversity in the workplace and the impact of employee appreciation on customer experience, offering valuable lessons for businesses aiming to grow.
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Defying the Odds
- Morgan DeBaun defied statistics by becoming a successful Black, female, non-technical entrepreneur at 24.
- She noticed Silicon Valley's oversight of Black consumers, despite their significant influence on internet usage and pop culture.
Blavity's Thriving Strategy
- Blavity's success is partly due to its diversified business model, which includes a recruiting business and a media side.
- Financial discipline and serving an overlooked audience (Black millennials) have allowed Blavity to thrive where others haven't.
Intuit Inspiration
- Morgan DeBaun's experience at Intuit highlighted Silicon Valley's lack of focus on Black consumers despite their cultural and digital influence.
- This gap inspired her to create Blavity, a platform designed for delighting this overlooked audience.