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S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)

Jan 28, 2026
Ian Myers, Founder and CEO of Oceans, a high-skill operational offshoring firm helping startups scale with global talent. He explains why top offshore hires should be treated as co-pilots, how to build real culture across borders, and practical onboarding for the first 90–100 days. They also cover pairing offshore talent with AI and hiring tactics that distinguish doing the work from owning it.
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INSIGHT

Offshore Talent As Co-Pilots

  • Offshore hires can be true co-pilots, not just task-doers, multiplying a founder's output.
  • High-skill global talent exists everywhere but requires knowing where and how to find them.
INSIGHT

Local Strategy, Offshore Execution

  • U.S. leads in advanced marketing practices, so keep strategic leadership local.
  • Move execution and middle-management offshore to scale efficiency and cut costs.
ANECDOTE

Buying Friday Buffets For Team Bonding

  • Nik paid for his Oceans team to go out for Friday dinners and buffets, which boosted team bonding.
  • He observed remote hires enjoy in-person social time and create real culture together.
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