Acquired

The Pinterest IPO

27 snips
Apr 24, 2019
Dive into the intriguing journey of Pinterest, where unconventional origins meet the challenges of tech entrepreneurship. Discover the unique blend of social media and utility that distinguishes this platform. Explore early hurdles in mobile app development and the pivotal moments that fueled user engagement. Learn how strategic monetization efforts led to an impressive IPO valuation. Compare Pinterest's innovative appeal to its rivals, while examining the critical lessons in resilience and data-driven growth that shape its ongoing story.
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ANECDOTE

Ben's Unconventional Path

  • Ben Silberman, Pinterest's founder, grew up in Des Moines in a family of doctors.
  • Despite family tradition, he became fascinated with the internet during college and pursued a career in tech.
ANECDOTE

Move to Silicon Valley

  • Inspired by "Pirates of Silicon Valley," Silberman and his girlfriend, Divya, moved to Silicon Valley.
  • Silberman worked at Google, while Divya became the first HR person at Facebook.
ANECDOTE

From Tote to Pinterest

  • Silberman and Paul Sciarra founded Cold Brew Labs and developed Tote, a mobile shopping app for catalogs.
  • Tote failed, but its "save for later" feature, inspired by Evan Sharp, evolved into Pinterest.
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