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The Pinterest IPO

Acquired

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Navigating Monetization: Pinterest's Path to IPO

This chapter explores Pinterest's early monetization challenges, focusing on their initial attempts with affiliate marketing and the lessons learned from setbacks. The narrative highlights the successful launch of Promoted Pins and significant milestones leading up to their $11 billion IPO valuation. Additionally, it examines user growth, international expansion efforts, and strategic decisions surrounding their market positioning and revenue increase.

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