The Unstoppable Podcast Bruce Breger on day trading domains, outbounding, and roasting audience portfolios
Mar 22, 2025
Bruce Breger, a seasoned domainer and expert in outbound marketing, shares his transformative journey from real estate to full-time domaining. He discusses the importance of niche focus, particularly in real estate and legal spaces, and the nuances of sourcing quality domain names. Breger reveals effective email and SMS outreach techniques, emphasizes the value of consistency, and reveals how AI tools can enhance lead generation and campaign strategy. Tune in for insights on market trends, pricing strategies, and how disciplined workflow can lead to success!
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From Lead Gen To Daily Domaining
- Bruce left real estate lead gen after 2008 and moved full-time into domaining, building by buying and selling iteratively.
- He never kept a huge portfolio because he churns names and focuses on outbound sales every day.
Buy For A Known Buyer Pool
- Focus on niches where you understand the market and can identify end users (Bruce prefers real estate and law).
- Only buy names you can target to at least ~50 potential buyers so outbounding is viable.
Validate Keywords With Real Searches
- Do deep local research on the industry and competitors before buying a geo keyword name.
- Ask real people how they'd search for a service to validate keyword phrasing and demand.