#62 Why consistency is critical

From clothing sizes to airline destinations, as much as we pretend not to, with all of us thinking we’re mavericks, the truth is we like consistency. If your ticket says Rome and you arrive in Moscow, you’re not going to be happy. Consistency, quality and reliability are the key words in the success of any business, including craft beer.

While this trio can be hard to hit, there are steps you can take – no matter what your brewery’s size – to achieve this and keep your customers returning to your brand. 

In this episode we’ll be talking with Rob Smith of Brewing Services. Started by his father David in 1988, the father and son team have worked with over 200 breweries both here in the UK and abroad.