Many modern companies claim to have an in-house media company, but they don’t. Being a media company is more than expanding content beyond a blog, or even adding a podcast and courses. That’s still just content marketing.

When you build an in-house media company, you’re expanding into different content formats, but more importantly you’re looking at how they all work together. You’re looking to reach multiple demographics with a series of content and then turning that into a franchise.

In this episode, Ronnie Higgins, Director of Content for Hopin, talks to us about how building an in-house media company is like creating the equivalent of the Marvel universe.

Ronnie has a decade of content marketing experience. Previously, he worked at Eventbrite where he helped to build the content engine before scaling it globally. An advisor to startups, he is currently building a content engine and in-house media company from scratch at Hopin – one of the fastest growing SaaS companies around.