The Weird Way I’m Getting Thousands of Email Subscribers
Dec 2, 2024
Discover a counterintuitive approach to marketing that generates thousands of email subscribers, even if it raises eyebrows in the industry. The speaker shares how investing more per lead can actually boost profits. Learn strategies to streamline the hiring process for financial advisors and why understanding your business's economics is vital for growth. Find out the surprising power of direct mail in enhancing success and the mindset shift needed to achieve consistent prospecting goals.
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question_answer ANECDOTE
Low Converting Page
James Pollard's Inner Circle newsletter signup page has the lowest conversion rate of any page on his website.
Despite this, he ran ads to it, leading to a surprising discovery.
insights INSIGHT
Focus on Results
Focus on results, not just low costs like cost-per-click.
A cheap campaign is useless if it doesn't achieve the desired outcome.
volunteer_activism ADVICE
Alternative Engagement
Give prospects alternative ways to engage if they're not ready to commit immediately.
Build marketing assets like email lists or content to nurture leads.
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I committed a couple of “marketing sins” that would have marketing gurus laughing in my face and claiming I’m setting my money on fire.
But you know what?
This weird, and frankly backwards, marketing campaign has generated thousands of email subscribers for me already. And even by my most conservative estimations, these campaigns will generate a sky-high return-on-investment soon. Not immediately, but soon.
What’s my secret that makes marketing gurus squirm while backing up the Brinks trunk into my bank account?
That’s what I reveal in today’s episode. And I share three marketing nuggets of wisdom every financial advisor needs to hear.
Listen now.
Show highlights include:
The counterintuitive way paying more per lead can make your profits soar higher than paying less per lead (1:16)
How to circumvent the friction-filled process of hiring a financial advisor and land more appointments (4:07)
How I’m getting email subscribers for $2 a pop (and why I don’t recommend it) (6:46)
Why focusing on the actual economics of your business leads to more growth and wealth than worrying about optimizing costs (8:26)
How you stifle your business’s growth every time you treat it like a paycheck (9:48)
The “complete control” feature embedded into direct mail that boosts your chances of success (14:44)
How to never fail to reach your prospecting goals for as long as you run a financial advice business (15:53)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT
Financial Advisor Marketing Podcast