Reside Platform Podcast How One Team Lead Solved the 87% Agent Failure Rate with Cody Burger
Suneet sits down with Cody Burger, a brokerage owner and team leader from Dubuque, Iowa, who's revolutionizing how agents think about leverage, culture, and growth. Cody shares his journey from running a traditional brokerage to building a team-rich model that blends the structure of a brokerage with the leverage of a team. He dives deep into his philosophy of SOAP (systems, opportunities, accountability, and processes), explains how he's tackling the industry's 87% failure rate for new agents, and reveals the infrastructure he's built using Follow Up Boss, Sisu, and Batter. From implementing winner's circle meetings three times a week to becoming the first Zillow Flex team in his market, Cody offers practical insights on lead accountability, coaching, and creating a culture where agents thrive. He also discusses the challenges of scaling both sides of the business, the importance of making decisive leadership calls, and his ambitious goal to become the number one Exit team in North America within the next year.
Chapters:
- (00:00:00) - Welcoming Cody Burger to the Reside Platform Podcast
- (00:01:47) - Full Circle Moment: From Listener to Guest
- (00:03:22) - The SOAP Framework: Systems, Opportunities, Accountability, and Processes
- (00:06:15) - Solving the 87% Agent Failure Rate
- (00:10:41) - Building a Team-Rich Model Inside a Brokerage
- (00:15:28) - Tech Stack That Drives Accountability: Follow Up Boss, Sisu, and Batter
- (00:20:03) - Winner's Circle Meetings: 3x Weekly Accountability System
- (00:24:36) - Becoming the First Zillow Flex Team in Market
- (00:28:14) - Leadership Lesson: Make Decisions Faster, Not Perfect
- (00:31:52) - The Goal: Becoming the #1 Exit Team in North America
Links and Resources:
- Website
- Cody Burger on LinkedIn
- Reside Platform
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