Conversations with Rich Bennett Beyond Sticky Notes: James I. Bond's Guide to Memorable Marketing
James I. Bond is a renowned behavioral management and business marketing specialist from America. With a career spanning more than a decade leading a Southern California behavioral management firm and an advertising agency in Montreal, he has significant experience with diverse businesses, including Fortune 500 companies. He's the author of the award-winning book "BRAIN GLUE - How to Sell Easier By Making Your Ideas 'Sticky'", which offers actionable strategies for business marketing. A former workshop chairman for the resource partner of the U.S. Small Business Administration and a guest speaker at universities and numerous podcasts, James brings a wealth of knowledge and insights into marketing and sales strategies. In this episode, we’ll be discussing the concepts in his book "Brain Glue" and how making ideas "sticky" can revolutionize sales strategies.
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