Women Leaders in Payments: Monika Liikamaa, Co-Founder & Co-CEO at Enfuce | Episode 419

 “This episode contains explicit language and may not be suitable for all audiences.” 

The journey from developer to co-CEO of a global payments provider isn't for the faint of heart. Monika Liikamaa knows this firsthand. As the co-founder of Enfuce, she's built a company that processes cards for 24 million cardholders worldwide, pioneering cloud-native solutions when the industry thought it impossible.

Monika's story begins in northern Sweden, where Finnish parents raised a future engineer who would transform multiple industries. After cutting her teeth in telco during Finland's Nokia boom and subsequent crash, she found herself building a bank from scratch as a consultant. This experience sparked a revelation – she was a builder at heart, drawn to challenges others deemed too difficult. When offered the chance to create a financial institution capable of handling three countries, three currencies, two time zones and revolving credit, she couldn't resist.

What makes Monika's leadership philosophy stand out is its refreshing directness. "Openness, honesty and trust," she explains, form the bedrock of effective leadership. She advocates for diversity not as a checkbox exercise but as a competitive advantage. With approximately 50% male and female employees representing over 20 nationalities, Enfuce harnesses diverse perspectives to create more effective payment solutions. This approach acknowledges a simple reality in payment design: women make the majority of household payment decisions, yet have historically been underrepresented in designing those very systems.

Perhaps most revealing is Monika's response to crisis. When UNICEF needed relief cards for Ukrainian refugees, her team delivered in days what normally takes months. This experience crystallized what drives her – solving meaningful problems that make a tangible difference in people's lives. It's the same spirit behind the "Fortitude Pledge" she launched, challenging payment industry players to combat human trafficking and financial crime.

For those looking to enter the payments industry, Monica offers practical wisdom: understand problems deeply, gain perspective from different sides of the table, and remember that no company has been built exactly like yours before.