WP Townhall 012: What Do Enterprise Web Projects Actually Look Like? w/ Jake Goldman
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Apr 11, 2025 Jake Goldman, Founder of 10up and now a partner at Fuel, discusses the intricacies of scaling WordPress agencies and the importance of recurring revenue. He shares his strategies for serving enterprise clients and the evolution of programming influenced by AI. The podcast delves into the future of web projects, emphasizing the significance of adaptability in a fast-changing landscape. Goldman also addresses the shift toward gated content in media publishing and the critical connection between publishing and product sales.
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10up's Early Enterprise Focus
- Jake Goldman founded 10up in 2011, targeting enterprise-level WordPress projects from the start.
- Early clients included TechCrunch, demonstrating his existing network and experience.
Value of Mentorship and Experience
- Gain experience and mentorship before starting your own agency to learn from others' mistakes and build a network.
- This prior experience was crucial to 10up's early success in acquiring clients and navigating challenges.
Client Acquisition and Differentiation
- Connections and networking are key to acquiring early clients, not just hoping they'll magically appear.
- Focus on differentiating yourself in a crowded market, especially in service-based businesses like web development.