The Shift Towards Gated Content in Media Publishing

In this episode of WP Townhall, Kevin and Mark are joined by Jake Goldman, Founder of 10up, to discuss scaling WordPress agencies and navigating enterprise-level work.

Jake shares the early strategy behind building 10up to serve larger clients from the start, the importance of recurring revenue, and how prior agency experience positioned him for rapid growth. The conversation dives into how AI is reshaping development workflows, pricing expectations, and what the future holds for WordPress in enterprise contexts. It’s an insightful episode packed with lessons for freelancers, agency owners, and anyone interested in moving upmarket.

This episode of WP Townhall is sponsored by Omnisend: https://wptownhall.show/omnisend

Want to participate in the next episode? Follow @thekevingeary and @markjszymanski on X and look for WP Townhall Spaces scheduled events. Visit wptownhall.show for upcoming episodes and additional resources.