The SaaS Revolution Show
Lessons in building BroadSoft to a $2 billion exit
May 1, 2025
Mike Tessler, founding CEO of BroadSoft and now a Managing Partner at True North Advisory, shares his incredible journey of scaling BroadSoft to a $2 billion exit. He discusses the critical moments leading to their IPO and acquisition by Cisco. The conversation dives into key lessons on building execution plans, effective leadership, and the importance of accountability. Tessler also opens up about the loneliness that can accompany top leadership roles and highlights the significant partner technology challenges facing the industry today.
36:39
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Quick takeaways
- Focusing on strategic choices and narrowing down messaging is essential for effective communication in a crowded marketplace.
- Building a successful partner ecosystem depends on aligning incentives and fostering mutual growth for collaborative relationships.
Deep dives
The Importance of Focus in Communication
Effectively delivering a message in a crowded marketplace requires a focused approach. Entrepreneurs often struggle with the abundant noise and may need guidance to narrow down their strategies. This emphasis on making strategic choices is crucial for clarity and can lead to better messaging and outreach. By helping entrepreneurs select one key area rather than multiple options, organizations can help streamline efforts and enhance communication effectiveness.
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