Target Launches “Good Little Garden” Floral Brand | Retail Strategy Hit or Miss?

Target’s new floral brand Good Little Garden has entered the chat — and Chris and Anne are divided (00:03). While the brand offers fresh flowers and plants starting at $6 (00:28), Chris argues the category is operationally complex and unlikely to become a billion-dollar brand (01:00). Anne sees parallels with Trader Joe’s floral success (03:10), and the duo debates whether this launch is a strategic win or a fleeting experiment (05:00). From vermin talk to sales data speculation and nostalgic merchandising war stories, this one’s got all the petals and thorns.

For the full episode, head here: https://youtu.be/YZOCyd_MPhw

#target #retailstrategy #GoodLittleGarden #retailinnovation #traderjoes #retailnews #flowers

This week's episode was brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy