How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand

This week on KO Your Brand, we’re doing something totally new: our first-ever guest episode—and it’s a good one.

Meet Heather Jude, Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada, a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance.

In this raw, funny, and inspiring conversation, Heather and Katrina unpack what it really takes to bring a bold personal brand vision to life—including:

• The mindset work Heather did to silence imposter syndrome and stay in her zone of genius
• How she filled the room without knowing who would come
• Why creative control matters—and what happens when you finally trust your own vision
• The post-event ripple effect: media interviews, creative clarity, and client momentum
• Behind-the-scenes secrets from the event (yes, even last-minute printing drama)

Plus, Heather shares her best advice for anyone sitting on a big idea that feels “too much” or “too bold.”

This episode is packed with personal brand gold for designers, entrepreneurs, creatives—and anyone who needs a reminder that your dreams are worth betting on.

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

Follow Heather to see her designs & learn more about her work: 
→ Follow Heather on Instagram: https://www.instagram.com/heather.styles/
→ Follow Jude Canada on Instagram: https://www.instagram.com/judecanada/