This Is TASTE

301: Chris Ying

Oct 27, 2023

Guest Chris Ying, former editor in chief of Lucky Peach, talks about his cookbook writing career and working at Majordomo Media. They discuss great food content, Koreatown's LA expansion, and their collaboration with David Chang. They also have lively conversations about coffee brewing, making it at home, and the role of cafes in the coffee experience. They explore the value of coffee, espresso pairings, favorite dishes at Barney Greengrass, and classic restaurants in NYC and Portland.

01:40:38

Episode guests

Chris Ying

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Episode notes

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Quick takeaways

Chris Ying is a cookbook author and podcast host who cohosts The Dave Chang Show.

Great 'food content' in 2023 involves understanding the evolving trends and preferences of food enthusiasts.

Chris Ying discusses the expansion of Koreatown in LA and his plans at Majordomo Media.

The authors of the book 'But First, Coffee' explore various ways to use coffee beyond brewing it as a beverage.

Deep dives

The Versatility of Coffee: Exploring Unexpected Uses

The book explores the many ways coffee can be used beyond just brewing it as a beverage. It delves into using coffee in spice rubs, making coffee pan sauces, and even experimenting with different brew methods to achieve unique flavors.

Introduction

2min

Food Media, Criticism, and Collaboration

16min

Recipe Club and the Joys of Cooking

27min

Favorite Foods and Chinese Cuisine

7min

Exploring Coffee from a New Perspective

14min

The Pricing and Value of Coffee

3min

The Role of Cafes in the Coffee Experience

15min

The Influence of Names and Exploring Espresso Pairings

3min

Favorite Dishes at Barney Greengrass and Classic Restaurants in New York City and Portland

2min

10.

Coffee Tours and Connecting with Different Types of Coffee Drinkers

10min

How fun it was to have our old friend Chris Ying on the show. Chris is a cookbook author, podcast host, and the cofounder and former editor in chief of Lucky Peach. He’s currently running point at Majordomo Media, and he cohosts the podcast The Dave Chang Show with you can guess who. On this episode we find out about Chris’s cookbook writing career, including the fact that he’s authored one of our favorite books of all time (no joke). We talk about what makes great “food content” in 2023, working on a show with David Chang, Koreatown's LA expansion, and Chris’s big plans at Majordomo Media.

Also on the show we have a lively conversation with the authors of a great new book, But First, Coffee: A Guide to Brewing from the Kitchen to the Bar. Jordan Michelman and Zachary Carlsen are old friends, and run the influential coffee publication, Sprudge. We talk about all things coffee, including making it at home and drinking better in cafes. Make sure to check out their new book, as well as The New Rules Of Coffee, published by Ten Speed Press in 2019. This conversation is part of our ongoing TASTE Live at Rizzoli series in New York City.

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