Under the Influence with Terry O'Reilly The Iceman Cometh: How Ice Transformed Our Lives
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Jan 25, 2025 The fascinating marketing journey of ice reveals its transformation from a luxury into a daily necessity. Discover how Frederick Tudor pioneered ice trade, overcoming challenges to educate consumers. The rise of ice entertainment, especially the captivating Ice Capades, reshaped public perception during tough times. Innovations like iceboxes revolutionized food preservation and health, while the competition between natural and artificial ice producers ignited an industrial boom. Ice's impact on modern life touches various sectors, from dining to healthcare.
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Ice Capades Origin
- During the Great Depression, Pittsburgh arena owner John Harris hired figure skaters to entertain during hockey intermissions.
- This led to the creation of the Ice Capades, a vaudeville-style ice show featuring skaters, comedians, and other performers.
Ice Obsession
- Man's obsession with ice as a product is relatively recent, less than 200 years old.
- The marketing of ice has led to the birth of countless products we use today.
Frederick Tudor's Ice Venture
- Frederick Tudor, from a wealthy Boston family, saw an opportunity to ship ice to hot climates.
- His first attempt in Martinique failed because people didn't know how to use or store ice.
