Personal Injury Mastermind 323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore.
In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest.
From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge marketing to create a PI powerhouse.
Key insights:
- Why the brothers prioritized bottom-of-funnel leads before brand building
- Creating a custom Salesforce ecosystem that drives better decisions faster
- Implementing a baseball-inspired "WAR" performance metric for attorneys
- How they're integrating AI across every aspect of their practice
- The spite-driven NFL lawsuit that launched their firm
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Guest Details
AJ and Ryan Bruning are partners at Bruning Law Firm, one of the fastest-growing personal injury firms in the Midwest. After taking over their father's litigation-focused practice, they've transformed it into a data-driven powerhouse by combining trial experience with sophisticated marketing and operations.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect