Dave "CAC" Kellogg and Ray "Growth" Rike continue their discussion on the importance of measuring revenue retention. This week they cover Net Revenue Retention (NRR) - a top three B2B SaaS Metric. '

During this episode they cover many aspects of how to calculate and use Net Revenue Retention including:

  • Cohort method versus formula method
  • The impact of Usage-Based Pricing on the NRR calculation
  • NRR benchmarks using a Good, Better, Best framework
  • Ideas on how to optimize and increase NRR


In addition, Dave and Ray answer three audience submitted questions - fulfilling their goal to address the questions that the B2B SaaS industry has about everything SaaS!

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