Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue.
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Timestamps:
0:00 Intro
5:00 Introduction to Josh Piepmeier
10:00 AI in SEO Copywriting
15:00 Brand Voice in SEO
20:00 Creating Collection Pages
25:00 SEO for Small Product Catalogues
30:00 Content at Scale
35:00 Choosing an SEO Agency
40:00 Measuring SEO Success
45:00 Final Thoughts and Contact Information
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Key Takeaways:
1. Human Touch in SEO Content: Josh emphasises the importance of incorporating a human element into SEO content. While AI can assist in generating basic content, he advises against relying solely on it for final outputs. Instead, he suggests that content should reflect the brand's unique voice and opinion, which can enhance engagement and conversion rates. This approach helps differentiate content from the generic outputs often produced by AI.
2. Strategic Use of Collection Pages: For ecommerce sites, Josh recommends focusing on creating specific collection pages that cater to various search terms related to the products. By understanding how customers use products and creating targeted collection pages, businesses can improve their SEO performance. This strategy involves using keyword research tools like Ahrefs to identify relevant terms and crafting content that aligns with customer needs and search behaviours.
3. Content Ecosystem for Smaller Catalogues: For businesses with a limited number of products, Josh suggests building a content ecosystem around those products. This involves writing blog posts that address common customer questions and concerns, thereby enhancing the authority and relevance of the site. By doing so, smaller brands can compete with larger competitors by leveraging content to boost their collections pages' rankings and overall site visibility.
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